Our procedures

Presentation of complex marketing research procedure on the study of basic marketing indexes such as:

·         Brand health and competing market position;

·         Brand image and main incentives/disincentives to its consumption;

·         Consumer loyalty

The presentation also contains an example of research already conducted by this procedure.

All questions on the provided material should be addressed to Oksana Bandurovych (o_bandurov@ukr.net),
phone: 8 044 536-91-24, cell: 8 050 346-89-16

Download file:

Your Brand and its Consumers: Basic Marketing Indexes